Class assignment: A research plan is a powerful utility.
As part of my UX research Field Methods class Bentley University, I had the benefit of working with a real world client, CurrentChoice. They help consumers find potential electricity providers in their area beyond the default utility that might save them significant money – and it’s quick and easy. But many resist switching. By the end of the semester, I had written a full research plan with user definition (i.e. personas) and run five interviews to better understand why.
Below is the research overview, including goals of the research, excerpts of user interviews, journey and findings (click to enlarge).