Create brand touch-points with corporate guests.
The McGladrey Classic is McGladrey’s namesake stop on the PGA Tour. It draws not just the best golfers in the world, media and fans, but top-tier business executives to enjoy the tournament, their own time on the course, and of course, networking. The Sports Marketing team at McGladrey sought me out to develop and manage production of guestbooks and additional collateral with the event and company branding. Filled with event information, bios and headshots, these guestbooks helped corporate guests make the most of their time at the McGladrey Classic. Also, a simple card placed in guests rooms during turn-down services, reinforced brand positioning as it thanked guests for making the event a success.
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